Affiliate marketing is a method of promotion in the network, in which traffic to the site attracts webmasters for a fee. This is one of the effective tools of Internet marketing , which does not require the advertiser much effort.
Today, affiliate marketing is a whole industry with its own laws and peculiarities. Here there are partner networks, individual managers and executors – webmasters, arbitrators, freelancers.
Everyone who earns on affiliate marketing, uses his tools and methods to attract traffic. Someone uses their personal site to advertise partner products, someone – social networks or contextual advertising , someone – email-mailing . The essence of partner marketing is for the contractor to work with those goods and products that you choose; for the customer it is external Internet marketing with payment for the result.
Technology of partner marketing originates in online marketing. It all started with posting banners and links to other people’s sites back in the 2000s. Now the partners use a whole arsenal of tools to achieve the main goal – to bring to the site of the advertiser more quality traffic. After all, it is the quality and quantity of traffic that determines the earnings of a partner.
Types of affiliate marketing
What can advertisers pay for their partners? Systems are different. It all depends on the type of affiliate program.
Pay per click (CPC, Cost Per Click) – The advertiser pays for clicks on his ad on your site. To track that clicks are coming from your site or application, you are given a special code. Once a user moves to the advertiser’s site, you get a reward. Affiliate programs with pay per click – this is contextual, teaser and banner advertising.
Payment for shows (CPV, Cost Per View) – payment is made for 1000 impressions of the announcement. This is a rare type of affiliate programs, as it is unprofitable for the advertiser – there is a great chance to receive a lot of un-targeted traffic. But if the ultimate goal is to increase brand awareness and reach, then this model will work well.
Payment for the target action (CPA, Cost Per Action) – the advertiser pays for the fact that the user involved will make a useful action: install the game, buy the goods, subscribe to the newsletter, download the book, etc. The webmaster receives a reward after the visitor makes the stipulated action. This is the most profitable and profitable kind of partner programs for both parties.
Partner programs with this model, in turn, are divided into types:
- Payment for the lead (CPL, Cost Per Lead) – the advertiser pays for the generation of leads (filling out forms, questionnaires).
- Payment for purchase (CPS, Cost Per Sale) – payment is made for each paid order. This is the most profitable type of affiliate programs.
- The installation fee (CPI, Cost Per Install) is often used in the gaming industry. Payment is for installing a game, application or program.
There are other models (types) of partner programs
How to earn money on affiliate marketing by steps
So, you decided to start earning on affiliate programs. Where to begin?
Step 1. Choose a niche.
You need to choose in which niche you want to work. It’s not about the goods – the goods are changing, they appear and disappear, the theme is important.
If you are a webmaster and you have a website with a regular audience, then you should focus on your own topics. You will be able to offer your audience those products that could potentially be of interest to her.
For example, you have a blog about beauty and cosmetics. Choose yourself a partner program from the manufacturers of decorative cosmetics – and will be able to earn. But to advertise young girls concrete mixtures is useless.
If you do not have your own site, you want to use other advertising tools, choose the subject from which you are “pret”, what interests you. So it will be easier for you to promote the goods.
Step 2. Analysis of competition.
Study the search issue in your niche for popular keywords (you can find such words through Google Planner). Evaluate your competitors. Look at what advertising methods they use, and how. How many competitors do you have? If so, it will not be possible to earn much, and progress will be difficult. This is called “niche squeezed out.” But, perhaps, you will be able to come up with some kind of chip, some kind of your focus to attract traffic.
Step 3. Choosing a partner.
A good partner is one where you get paid steadily, and there is no deception. But you will get confidence in a partner only when you work with him for a while.
To begin with, try to find information about a partner, and feedback on working with him. Ask at the webmaster forums. Maybe someone worked with this advertiser and can confirm or dispel your doubts. Check the authenticity of contacts on the website of a potential partner, try to call and communicate with managers. Often such a call clears up a lot.
Pay attention to the materials that the partner gave you. Do you have a private office in which you can track statistics? How good are the promotional materials? Is LANDING good? If so, you can start work.
Step 4. Work
During the work, conduct the A / B tests . It is impossible to guess the first time what will work. Try different texts, different teasers.
Constantly check and analyze the data, check the statistics.
Choose new partner programs – for access to interesting offers you can register on special sites that act as intermediaries between partners and advertisers, for example, at Admitad.
Conclusion
Very much on partner programs earn professionals, arbitrators. For you, earning money on affiliate programs can become an additional, passive source of income. Although, perhaps over time, you also want to become a professional – everything is in your hands!
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